The Do’s and Don’ts of Business Card Design. Even in this digital age, one of the best ways to make a good first impression is by presenting your business card during key interactions.
Your business card should be designed in a way that includes all of the relevant information that a potential client might want to know – such as your contact details, what your company does, and what you can offer them.
This shows how important it is to have a well-thought-out plan for your Business Card design – much like you would for any other important marketing material.
When designing your Business Card, avoid making common mistakes that could make it less effective. For example, make sure your contact details are printed clearly, choose a professional-looking font, and use high-quality paper.
DO – Keep Business Card designs simple
When designing your business cards, it’s important to keep in mind that less is more. Use the same themes, colors, and fonts that you used for your other printed marketing materials so that your branding is consistent.
On a card this size, you should avoid things like busy patterns and fonts that are too big or too fancy.
It’s not necessary to list every way to get in touch. On business cards, you can put your name, email address, phone number, and website instead of your full street address. As the digital world moves forward, more and more people are doing business online, so there’s no need to list your physical address unless you want to.
DON’T- Forget about bleed
Printing a document with bleed ensures that there is no white space on the edges of the paper. This is done by printing the document slightly larger than the desired size and then cutting it down to size after printing.
Even if your design is perfect, leaving out bleed can ruin your print job. Pay close attention to every detail to avoid any mistakes.
DO- Think hard about typography and colour in your Business Card design
If your business hasn’t established a clear brand identity yet, now is the time to do so. Keep in mind that some colours may appear slightly different when printed, depending on the type of paper stock and finish you choose.
Choosing the right font for your design is just as important as the rest of your business card’s design. Try out at least six and no more than eight different fonts before settling on the best one. Above all else, business cards need to be easy to read. Uniqueness should not come at the cost of legibility.
DON’T- Let them crumple
Make sure to always have your business cards on you at all times – you never know when you’ll meet a potential client! fumble through your bag or pockets for them. Plus, if you do manage to find them, they’re likely to be wrinkled and dirty from being at the bottom of your bag.
Every set of business cards we sell comes in a plastic box that can be recycled, so you can feel confident giving out your contact information without contributing to environmental waste.
As a business professional, you should always have your business cards on you. You never know when you’ll meet a potential client, and you don’t want to waste their time by fumbling around looking for your cards. If you do find them, they’ll probably be dirty and creased from being at the bottom of your bag.